![]() From how to target audience segments dedicated to subscription consumers, to unique ways you can expand your lifetime value, Scalise will demonstrate why purpose-built creative is the key to standing out in the subscription revolution. Join Mike Scalise, Director of Customer Growth, as he shows how savvy subscription services are keeping their foot on the accelerator by engaging their existing audiences, nurturing their most valuable customers, and keeping their creative consistently refreshed to highlight their recent offerings. : Sparkle And Co 1-48 of over 10,000 results for 'sparkle and co' Results Price and other details may vary based on product size and color. But with so many services to choose from, consumers are starting to feel subscription fatigue, making it harder for even the most unique brands to stand out. If you’re reading this, congrats-you’ve managed to break into a white-hot market and find success by offering your customers something uniquely valuable-on a consistent basis, no less. ![]() In just two more, they’re projected to reach $1.5 trillion in revenue. Over the last few years, subscription services have changed the world. Join HBO Senior Counsel Dan Nemet-Nejat and Paavana Kumar, Partner at Davis+Gilbert as they discuss these legal minefields and upcoming changes to the law that all subscription-based companies need to be aware of to avoid becoming the regulators’ next target. Further, companies streaming content need to be aware of the complex intellectual property landscape when negotiating clearances and licenses. The Federal Trade Commission (the FTC) is hyper-focused on the subscription economy, and can seek incredibly high penalties and consumer redress in the event of companies’ non-compliance with its rules governing subscription sign-ups and cancellations as well as influencer marketing and celebrity endorsement disclosures. What many don’t realize, however, is how highly regulated the legal landscape surrounding the advertising and retail industries is – and how these laws apply to the arenas of e-commerce, digital marketing and social media. ![]() We live in a world where subscription-based companies are constantly building on strategies to capitalize on interactive influencer campaigns, stream engaging content, and capitalize on free trial and automatic renewal programs. ![]()
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